Sue Cohen - Developing the BEST

Contact details: sue@suecohen.co.uk, 07971 400653, 020 8432 2725


Business networking training

Business networking training – networking for business success

Dealing with customers can be tricky. For many, as they progress through their chosen profession from newby / trainee through to director / partner / business leader they move from technician to people manager and customer service manager.

To be successful at the highest level, they need to develop enhanced people skills to sell services, often in a tough, competitive environment.

The culture within many businesses, and their approach to selling, relies closely on relationship selling. However, other “selling skills” are also required. Successful service businesses need to bring their selling skills into the services context, to be really successful. The starting point for many businesses and aspiring managers is to increase and improve their networking. Similarly, if you run a small business, where you are one of a few, or the only, person who networks, sells and delivers a service, you want to be sure that you are getting the best from each of your business activities, including networking.

Overview of workshop

For many business people, building and maintaining a network of contacts, customers and suppliers is an essential part of the working day. However, many people find this difficult and uncomfortable so they simply ignore the opportunities which might be there.

Many people attend networking events and wonder why they are not getting any business or referrals from their activities. They are active on LinkedIn and other sites, but are not sure what to do next.

This workshop will help you identify networking opportunities, plan your activities and build your skill and confidence levels, within the context of your business needs.

What will you learn?

During this workshop, you will:

  • Identify differences between initial networking events, marketing activities and relationship-building activities, and prioritise them.
  • Increase your ability to spot opportunities.
  • Learn fundamental techniques for “meeting and greeting” new contacts and developing existing contacts.
  • Set appropriate targets for your networking and marketing activities.
  • Identify which areas of LinkedIn you can use for your own benefit.
  • Critique your LinkedIn profile and identify areas for improvement.
  • Research your target market and prospects through LinkedIn.

The workshop will include a variety of interactive exercises which will require you to be open and honest about your business.

Want more information?

For more information specifically on LinkedIn, click here for a video overview and here for an e-book.

Sue’s contact details are at the top of the page, if you would like further information or to discuss an inhouse event.